ClearRx - Color Solves Medication Mishaps
Target once again shows how color becomes a critical componet in design
Target once again excels in innovative new product design with ClearRx - the prescription bottle with a visible difference. The color coded rings look appealing but were inspired when the designers grandmother accidentally took her husbands medication, because all the bottle look the same. A new design and color solves this for may, especially where multiple family members have various medications.
Is it the simplicity, the style or the cleaver design that attracts many customers to migrate their prescription business to Target. I know I have, if for no other reason than to rid my bathroom shelves of the ugly yellow stained medicine bottles.
Sourcs: http://sites.target.com/site/en/spot/page.jsp?title=pharmacy_home&PATH=0